When sending activation emails, your main goal is to persuade your prospects into spending their money on your product/service. Opt for activation email templates that include blocks for different types of social proof, like ratings, testimonials, trust icons, and social media handles. Research says 93% of consumers say that online review impacts their purchasing decisions. It is social proof that convinces your subscribers to try a product and then get hooked on it. With so much competition and scams in today’s market, it can be difficult to trust new brands. Your ultimate goal is to convert customers from the sign-up phase to the purchasing stage. If you feel overwhelmed when choosing activation email templates, the following factors would be extremely helpful for you. But sometimes, too many options can be a curse. Selecting the right template is the first step in your journey towards successful activation email marketing. Which Activation Email Template Should I Choose? Unlayer’s well-designed activation email templates will make your customers loyal like never before. But designing high-performing emails is not everyone’s cup of tea. We need to nurture existing customers, but how do we do that?”Įmail marketing has been crowned the most effective digital marketing channel for customer retention. If your game plan focuses mainly on winning countless new customers, you might want to rethink your strategy. Not only that, but your current buyers are likely to spend 31% more than new ones. Retaining an existing customer is five times cheaper than acquiring a new one.
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